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Reactvertising. When Advertising Isn’t Fast Enough.

John St is an agency from Toronto, Canada. And among other things they are pretty well known for their annual piss takes on advertising buzzwords.

It started off with Pink Pony, continued with Catvertising, Buyrals and ExFearientials. This year  will doubtlessly become the year of Reactvertising – a new tactic invented by John St which comes into play when real time marketing isn’t fast enough.


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